Multimedia Content Production
Midwest Alarm Services and Honeywell Fire / System Sensor | Video Production and Content Management | Employee and Fractional Engagement, 2004 to Present
What this covers:
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Code Corner with Dan Decker, a technical compliance podcast series produced for Midwest Alarm Services, 2024 to present
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Product marketing and demonstration videos for the System Sensor brand, developed at Honeywell
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Short-form animated social content for Midwest Alarm Services, produced in Adobe Express
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Brand storytelling videos for System Sensor including a facility shoot and an animated leadership feature
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A website tutorial series produced to support a System Sensor site relaunch
I produce video and multimedia content designed to translate technical subjects into content that educates, builds brand authority, and supports the sales process. My role varies by project: on some I own the full production from concept through distribution, on others I function as creative and production director working with third-party production partners. The work spans thought leadership podcasts, product marketing videos, social content, and training resources across two clients and two distinct industries.
Thought Leadership and Compliance Series
Midwest Alarm Services | Fractional Engagement, 2024 to present
Code Corner with Dan Decker
Full production ownership: hosting, recording, editing, distribution
A technical video podcast series focused on NFPA, IBC, and ICC code compliance for fire and life safety professionals. Dan Decker is Midwest Alarm's industry affairs manager and the on-camera subject matter expert. I produce the sessions using Teams or Streamyard, edit the recordings in Adobe Premiere, and distribute through their YouTube channel, website, newsletter, and social media. The series positions Midwest Alarm as a primary educational resource for engineers, facility managers, and AHJs navigating code compliance questions.
Product Marketing and Demand Generation
Honeywell Fire / System Sensor Brand | Employee Engagement, 2004 to 2020
These videos were produced in partnership with a third-party production company. My role was creative and production direction: developing scripts, shot lists, and supplying product imagery and technical context. The production partner handled camera, lighting, and post-production.
Product teaser: wireless life safety
Creative direction, scripting, shot list
A product teaser developed to generate top-of-funnel awareness for a wireless detection platform. Designed to create urgency and curiosity ahead of a product launch, driving dealers toward technical resources and sales conversations.
Technical demo: data center detection
Creative direction, scripting, shot list
A technical demonstration video developed for use in vertical-specific nurture campaigns targeting data center facility managers. Focused on the real-world application of aspirating smoke detection in mission-critical environments where standard detection is insufficient.
Visual case study: directional notification
Creative direction, scripting, shot list
A visual case study demonstrating the real-world application and safety benefits of directional audible-visible notification technology. Developed to support dealer education and sales conversations in complex notification applications.
Social Media and Rapid Content
Midwest Alarm Services | Fractional Engagement, 2024 to Present
Short-form animated content produced in Adobe Express. Static images animated with motion and music for distribution across social channels and the newsletter.
System lifecycle: service and maintenance
Full production: concept, animation, music, distribution
Animated content visualizing long-term facility management needs to support conversations around service and maintenance contracts. Designed to reinforce the value of ongoing partnerships rather than one-time installations.
Compliance readiness
Full production: concept, animation, music, distribution
Short-form content promoting annual inspection and compliance services. Developed to drive awareness of regulatory requirements and position Midwest Alarm as the partner for ongoing system readiness.
Security integration
Full production: concept, animation, music, distribution
Snackable social content showcasing integrated security solutions for professional audiences. Designed for LinkedIn and social distribution as part of an ongoing brand presence program.
Brand Storytelling
Honeywell Fire / System Sensor Brand | Employee Engagement, 2004 to 2020
System Sensor: brand overview
Creative direction, scripting, shot list. Production by third-party partner, shot on location at the System Sensor facility.
A brand narrative video developed to build market trust and support national account sales conversations. Shot on location at the System Sensor manufacturing facility, the video communicated the company's product breadth, technical depth, and service commitment to a dealer and distributor audience.
Leadership team: animated feature
Full production: concept, illustration sourcing, animation, music
An animated video featuring caricature illustrations of the business unit leadership team, produced for presentation at the annual national sales event. I sourced a caricature artist to illustrate each leader, then built and edited the animated sequence synced to music. The video was presented to the full sales organization at what was one of the largest annual events for the Honeywell Fire business.
Training and Tutorials
Honeywell Fire / System Sensor brand | Employee engagement, 2004 to 2020
Website navigation tutorial
Full production: scripting, screen capture, editing, distribution
A screen-capture tutorial series produced to support the launch of a redesigned System Sensor website. Designed to reduce support friction and help distribution partners navigate the new site structure, the videos walked users through key tasks and content locations using annotated screen recordings.